Grafords – Law Firm
CATEGORY: Development/Marketing
SERVICES: UI/UX Design/SEO
WEBSITE: grayfords.co.uk
01. Overview
Grayfords is a highly regarded law firm located in the heart of London. The firm has a reputation for excellence in the field of family law, and is known for its ability to handle both English and international cases. At Grayfords, our attorneys are dedicated to providing top-quality legal representation to our clients. We understand that dealing with legal issues can be stressful and overwhelming, which is why we strive to provide a personalized, supportive experience for all of our clients. Our attorneys take the time to listen to your concerns and goals, and work with you to come up with a legal strategy that is tailored to your specific needs. Whether you are dealing with a divorce, child custody dispute, or other family law matter, you can trust the team at Grayfords to provide you with the compassionate, skilled representation you deserve.
02. The Challenge
In 2016, Digitbite was hired by Grayfords to help the law firm develop its marketing strategy. The team at Digitbite worked closely with Grayfords to address two main challenges: first, how to increase traffic to the Grayfords website on a regular basis; and second, how to centralize all of Grayfords’ online activity within a single platform. This included the creation of a tenants portal to manage communication and transactions with clients. Time was of the essence for this project, as the team needed to complete the work in time for Grayfords’ Christmas launch, when the firm typically sees an uptick in website traffic. The collaboration between Digitbite and Grayfords was successful, and the two firms were able to complete the project on time, allowing Grayfords to take full advantage of the busy holiday season.
02. The Solution
To begin the project, the team at Digitbite conducted research to better understand the clients of Grayfords. This involved surveying individuals on the firm’s mailing list and analyzing social media analytics data. Based on this information, marketing personas were created to represent the various types of visitors to the Grayfords website, including their occupations, relationships, and income levels.
With a better understanding of the target audience, the team was able to tailor the Grayfords website to meet the needs and interests of these individuals. This included adding new site pages and features that were designed to draw visitors to the site on a regular basis. Some of these features included an onsite advent calendar and a shopping blog.
Overall, the efforts of Digitbite were successful in increasing traffic to the Grayfords website and centralizing the firm’s online activity within a single platform. The team was able to complete the project on time and in line with the goals set out by Grayfords, helping the law firm to better serve its clients and build its online presence.
03. The Result
Thanks to the efforts of Digitbite, Grayfords was able to achieve its objectives for the project. The firm now has a fully functional, single online platform that significantly reduces the time and effort required to manage its digital assets and touchpoints.
One key aspect of the project was a managed SEO program, which helped to stabilize and then grow traffic to the Grayfords website. This program involved a range of tactics, including keyword research, content optimization, and link building, all aimed at improving the visibility and ranking of the Grayfords website in search engine results pages. As a result of these efforts, traffic to the site increased by 300%.
Overall, the partnership between Digitbite and Grayfords was a success, resulting in a more streamlined and efficient digital presence for the law firm. The team at Digitbite was able to deliver results on time and in line with the goals set out by Grayfords, helping the firm to better serve its clients and build its online presence.
