Lime Ricki
CATEGORY: Digital Marketing
SOFTWARE: Google Analytics, Google Ads, Mailchimp
SERVICES: Digital Marketing
01. Summary
Lime Ricki discovered a great deal of success at an early stage from email marketing. They had actually accumulated a good-sized email list as well as were driving online sales year over year. Nevertheless, being a local business and also resources being limited, they stayed with what they were efficient as well as really did not expand into various other areas of digital marketing.
Co-founder Nicole Bruderer and also her two sisters evaluated their digital marketing efforts and tried to find outside the understanding, also assistance to define and carry out a robust digital marketing method.
Our team analyzed different data to understand the gaps Lime Ricki was worried about, after that we evaluated the 500K+ site visitors visiting the website, channels driving website traffic and also conversion funnels for the 10,000+ orders and discovered the complying with challenges and opportunities with each digital marketing channel.
02. Challenges
Organic Search
LimeRicki initially had limited focus on organic search traffic, with only a few keywords ranking well due to their brand name being closely related to specific searches. To improve their natural search efficiency, we carried out various services.
Email Marketing
While Lime Ricki had successful and engaging emails for their clients, they struggled with getting potential clients to opt into their mailing list. We implemented strategies to increase newsletter subscribers.
Social Media & Influencer Marketing
Lime Ricki Swimwear’s social media platforms had low engagement and their audience was not their target market. We aimed to drive relevant traffic to their profiles and increase engagement through targeted efforts.
Paid Search
Lime Ricki had a heavy reliance on broad match keywords for their PPC campaigns, which resulted in high cost per acquisition for campaigns targeting non-US customers. Their Google shopping campaigns and display ads were not performing well. We made several changes to their paid projects such as optimizing keywords, targeting and campaign structure to improve the performance.”
03. Solution
Organic Search
Evaluated keyword patterns throughout the year to determine what users searched for when purchasing products.
Utilised consumer data to influence new colours and styles Lime Ricki must create in the future and developed that into the website layout.
Linked blog posts material to specific landing pages to construct keyword research.
Cleaned up technical issues and improved website speed.
Redirected old/broken product URLs to appropriate pages.
Email Marketing
Ran A/B tests on pop-ups to improve email customer conversion rate
Began segmenting their list to better understand online customers from in-store clients for an improved e-mail campaign.
Pushed out emails to promote blog post material.
Social Media & Influencer Marketing
Highly targeted Facebook ads to get individuals to like Lime Ricki’s Facebook page
Targeted ads and boosted posts for blog content on Lime Ricki’s website
Influencer outreach and promotions using bloggers and Instagrammers for product placement
Utilised rich pins on Lime Ricki’s site
Regularly pinned products on Pinterest
Used promoted pins on top-performing blog content
Paid Search
All broad match keywords were switched to a broad match modifier. By including an anchor (+) to particular keywords
Bids were decreased dropping ads below the 2nd position saving money without losing total presence in paid search
Google shopping projects were broadened to acquire more reach and improve CPA
Advertisement groups were better organised into styles and enhanced to lower cost per conversion and improve the quality score.
