We ran a Manual and automatic technical audit using SEOMoz tools which currently called “Moz”. It provided us with all the details of broken links, missing alt attributes, keyword targeting, etc. We went through manual each of the sectioned report given by the Moz tool and manually created an audit report and instruction for the developer to implement the On-Page SEO bug. Later we created an in-depth keywords research and Off-Page SEO strategy consisting of Guest Post, Infographics, Blog Commenting, Relevant Directory submission, PR SEO Strategy & Creating Quality content for the blogs was the major activities to drive high-quality backlinks and give a boost to keywords rankings. Major challenge was to do an email outreach for Guest post and connecting with various media publication for press release.