Uavcoach
CATEGORY: Digital Marketing
SOFTWARE: Google Analytics, Google Ads
SERVICES: Search Engine Optimzation
01. Summary
Uavcoach, a client of a SEO agency, generated 150,732 visits to their website over an 18-month period using a simple SEO method related to a number of blog posts on their site. The method, which includes keyword research, competitive analysis, content creation, on-page SEO, list building, content promotion and link building, was able to drive a significant amount of organic web traffic to the site, resulting in hundreds of new email subscribers, affiliate commission and potential targeted leads. The post “How to fly a quadcopter guide” was particularly successful, bringing in 21.4% of UAV Coach’s total traffic in the first 6 months and having an average time on page of 5:22.
02. Challenges
- Keyword research and competitive analysis: Identifying the right keywords and understanding the competition in the industry can be a difficult task and requires a thorough understanding of the target audience and their search behavior.
- Content creation: Developing high-quality and informative content that is optimized for search engines and appeals to the target audience can be a time-consuming and challenging task.
- On-page SEO: Ensuring that the website is optimized for search engines, including meta tags, header tags, and keyword density, can be a tedious process that requires attention to detail.
- List building: Building a targeted email list can be a challenge as it requires a strategy for capturing leads, developing relationships with potential subscribers, and providing valuable content to keep them engaged.
- Content promotion: Effectively promoting the content to the target audience through social media, email marketing, and other channels can be a difficult task that requires a deep understanding of the audience and the best channels to reach them.
- Link building: Building high-quality links to the website can be a challenge as it requires reaching out to relevant websites and convincing them to link to the site.
03. The Result
Increased website traffic: The implementation of the SEO method led to a significant increase in organic web traffic, with 152,732 visits generated over an 18-month period.
New email subscribers: The increase in website traffic resulted in hundreds of new email subscribers, providing a valuable source of leads for the business.
Affiliate commission: The increased traffic also led to an increase in affiliate commission, providing an additional source of revenue for the business.
Potential targeted leads: The high-quality traffic generated by the SEO method also resulted in potential targeted leads for the business, providing opportunities for further conversion and revenue.
Improved search engine rankings: The post “How to fly a quadcopter guide” brought in 21.4% of UAV Coach’s total traffic in the first 6 months, and had an average time on page of 5:22, which is a strong indication of the effectiveness of this SEO method in improving the search engine rankings.
Repeatable method: The method used in this project is easy and repeatable, making it a valuable tool for any business to drive more competent website traffic from search engines.
